Recreational
Dealer Spotlight: The Bay Company is A Trusted North River Dealer in Alaska
When it comes to boating in Alaska, having a reliable, knowledgeable dealer is just as important as the boat itself. That’s where The Bay Company comes in. With over 60 years of experience, this family-owned business has become a cornerstone of marine sales and service throughout Southeast Alaska.
Founded in Wrangell over six decades ago, The Bay Company now operates three convenient locations: Ketchikan, Craig, and Wrangell. Over the years, they have built a reputation for exceptional customer service, a full-service marine dealership, and a deep commitment to the boating community.
“We like to establish a relationship with the customer, cradle to grave,” says Michael Villarma. Whether you’re buying your first boat or upgrading after years on the water, The Bay Company ensures you’re supported throughout the entire lifespan of your vessel.
The Bay Company has been a trusted North River dealer since the early 2000s. Known for their Offshore series, North River boats are perfect for the unique demands of Alaskan waters. From deep-V aluminum construction to low-maintenance design, these boats are built to handle both rugged conditions and long days on the water.
“Big fan of the North River product, specifically the Offshore boats. They build a great product,” says Villarma. Popular models like the 8′ 6 and 9′ 6 Seahawk Offshore boats are favorites among commercial charters and recreational fishermen alike. The larger beam provides extra stability, allowing more people to fish comfortably while enjoying a smooth, reliable ride.

What sets The Bay Company apart is its dedication to the customer beyond the sale. They not only help you build the boat of your dreams, but also provide ongoing maintenance and support. Whether you own your North River boat for five, ten, or twenty years or eventually decide to upgrade, you’ll have a trusted partner every step of the way.
“It’s not just about selling the boat; it’s about supporting you throughout its life,” Villarma explains. The combination of quality North River boats and exceptional dealer support makes The Bay Company a standout in Alaska’s marine industry.
If you’re looking for a trusted North River dealer in Alaska, The Bay Company is a top choice. Their deep knowledge of local waters, commitment to customer service, and partnership with North River make them the go-to destination for boaters in Southeast Alaska.
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